It started with a wish.
Last Monday, I’d begun drafting the next book in my romantasy series, The Magician & the Labyrinth of Yesterdays. By Thursday, words were flowing and paragraphs were turning into chapters.
Before bed that night, I had a thought: I would love to sell some tutorials tomorrow, so I can focus on writing and still pay my bills.
For context, my current day job is my tiny food biz, The Mouse Market, and over the years I’ve created a library of tutorials, detailing how to make everything from miniature apple pie to itty bitty ziti.
When I sell tutorials—as opposed to made-to-order miniatures that I sculpt by hand, which takes hours—this frees up my time for romance writing.
Skip to Friday morning.
As usual, I checked my email to see if I had any tiny food orders that day. Turns out, I’d sold three tutorials. Later that afternoon, I sold a fourth.
Intrigued, I decided to cast this low-key spell before bed again, this time focusing on the sale of a tutorial boxed set instead of individual titles.
The next morning, I woke up to a boxed set sale.
Now, if I sold these boxed sets on regularly, this wouldn’t be terribly interesting. Let me tell you what happened the following day, though, before we dig into my shop stats.
I did the intention again—and bam. I woke up to another boxed set sale.
And again the following day.
Say, what?
Let’s pause and look at the numbers, because my inner skeptic wondered if this could be pure coincidence.
Poking around in my shop stats, I saw that these boxed sets weren’t bestsellers. In fact, they were barely sellers at all.
▲ One of the sets had sold exactly once in 2024 and not at all in 2023.
▲ The other two? Zero sales in both 2023 and 2024.
▲ And then—suddenly—all three sell? And each one, the morning after I’d stated the desire to sell it?
Note: I hadn’t made any changes to my marketing when these sales occurred. In fact, I hadn’t done any marketing in two months, amazing business person that I am, and according to my stats, there were no bumps in traffic from external sources.
If you’re statistically minded, this starts to look…odd.
If a boxed set only sells once a year, that’s roughly a 1-in-365 chance of selling on any given day. The probability of all three selling within a three-day span?
Astronomically low.
In other words, this wasn’t just a lucky streak—it was an anomaly. And whenever my spellcasting shows up with a side of anomaly, I get cuuuuurious, lemme tell ya.
That’s when I sat down with my guides and asked: What’s actually happening here? Why does this seem to work really freakin’ well? Their answers were fascinating—and incredibly specific.
They’re also very, very simple to incorporate into any spell, and this is precisely what I’ll be showing you how to do in my new mini guide, Desire Magic That (Actually) Works.
If you’d like to escape to Hogwarts this summer (and come back with finely honed magical skills), I’ve bundled Desire Magic with my two most popular courses: Enchantment Lab + Sigil Magic.
With the bundle, you save $17—yay!
Happy Full Moon!
